The European market leader in navigation systems TomTom introduces a new traffic information system in Switzerland called HD traffic. TomTom already introduced the service a year before in the Netherlands.
By using different traffic data streams and a signals of mobile phones of motorists the navigation system offers accurate traffic jam information, calculates the delays and offers alternative less busy routes.
Apart from the traditional national traffic information HD traffic makes use of the GSM signals of Vodafone users and from HD traffic users that that okayed their data to be used.
After Nokia bought the map maker Navteq and TomTom bought mapmaker Teleatlas, the future will tell which company will dominate the future navigation market.
The Europe correspondent Christoph Nufer from Swiss public TV wants to produce a reportage economic background reportage program Eco about the innovations in navigation. He visits the headquarters of TomTom in Amsterdam and interviews the CEO Harold Goddijn and the operations manager in the high tech TomTom traffic centre.
For this production Featurez gave advice, did the research, set-up and planning and accompanied the filming.