The Dutch mulinational Philips needs a change. After years of product minded thinking, they need to start marketing the human side of their business. The brand experience agency Jack Morton Worldwide produces a company film for Philips, to give the new policy a face and a direction. A Jack Morton director visits the Netherlands for a recce.
For this research Featurez gave advice, did location research, booked a rental car, did the driving and accompanied the recce.