The Swiss are discussing to introduce a logo so consumers can see if a food product is healthy or not. In the Netherlands a consumer logo to indicate that food is health with the name ‘choose consciously’ is already implemented a while ago.
The background reportage program ‘10 vor 10’ from Swiss public TV Schweizer Fernsehen produces a reportage about food logos for food and need video footage from the Netherlands about how the Dutch healthy food logo works in practise.
In a supermarket in The Hague a specialist explains how the logo works and consumers explain if and how they use the logo.
For this production Featurez did the research, set-up and planning of the filming, booked a cameraman, did the direction and interviews, accompanied the transfer of the video material and did translations.