The next edition of the CNN program Global Office, a program about business and management issues, is about how companies use innovation to improve their performance and profits. For the program interviews at the Dutch electronics company Philips are needed.
An interview with Philips’ Chief Marketing Officer about how the company uses innovation to improve its performance and profitability, if innovation is just about better technology or better thinking and about HomeLab, the Philips ambient Intelligence research laboratory. Also a research psychologist from Phillips is interviewed about research with consumers and how that leads to innovation.
CNN also needs video footage from the Philips Homelab project a “real house laboratory fitted with emerging technology. Volunteers live in the house as guinea pigs for a specific period of time and use products; many of new products launched by Philips come out of this experiment.
For this production Featurez did the research and set-up, organised a replacement journalist that did the direction and interviews, booked a camera crew and organised extra archive material.