On Mother’s day the Europe correspondent Christoph Nufer from the Swiss public TV channel Schweizer Fernsehen travels to the Netherlands to produce a background reportage for the TV program ’10 vor 0’ about the Dutch flower branch.
During the extensive coverage at one the enormous flower auctions in the Netherlands, it turns out that apart from the Dutch flowers, the Mother’s day bouquets exported to Switzerland contain flowers from all over the world. Especially from Africa, where the flower production is seriously expanding.
For the reportage the owner of an export company that is exporting flowers to Switzerland is portrayed and interviewed while he is buying flowers at the auction and his wife explains how Mother’s day bouquets are composed and where the flowers were produced. The immense distribution process of millions of flowers is filmed and the commercial manager of Flora Holland auction is interviewed. Also filming is taking place in a greenhouse of a tulip producer and from tulip bulb field near the auction.
For this production Featurez gave advice, did the research, set-up and planning booked hotel rooms and accompanied the filming.