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2011/03
March 2011
ABC USA

The bad memory pill

Professor Merel Kindt from the University in Amsterdam (UvA) managed to reduce fear. By administering the Beta-blocker Propranolol, the UvA research team managed to weaken the memories of fear of testees.

A very interesting research result is the fact that the fear response does not return after some time. Although it was the assumption that it is impossible to erase memories of fear, the researchers proof that interfering in the human emotional memory is actually possible.

The program Nightline from the American TV channel ABC is coming to the Netherlands to produce a reportage about this bad memory pill.

For this reportage Featurez gave advice, did the research. Set-up and planning of the filming, booked a rental van, did the driving and accompanied the filming.

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