Since the seventies of the last century the fans of the Amsterdam football club Ajax identify themselves with Jews. Although officially Ajax is not a Jewish club, many of the supporters sing and yell ‘Jews, Jews, Jews’ during every match.

A Dutch foundation against anti-Semitism wants the supporters to stop using the term Jew as a nickname, even though discrimination has nothing to do with it. The problem is that the tradition evokes anti-Semitic utterances from the supporters of opponents.

Most of the Ajax supporters are proud of their “Jewish identity”, and do not want to stop using it. But there are also older Jewish Ajax fans that are hurt by the chanting. In the meantime Ajax, the Dutch Football Association, Ajax supporters and representatives of the Jewish community try to find a solution.

The 60 minutes documentary, broadcasted by The Dutch Jewish broadcaster De Joodse Omroep, researches the remarkable nickname tradition, the link between Ajax and the Jews and what the Jewish identity actually means.

For this documentary Featurez gave advice, did the research, set-up, planning, accompaniment of the filming and the sound.

A trailer of this documentary is published on the Featurez.com video page.