Through an advertising agency the Dutch Ministry of Social Affairs assigned production company &Bromet to produce a series of online 60 seconds anti-discrimination videos. The series title is ‘Cross out discrimination’. The purpose of the short films is to show that employers can overcome their doubts and prejudices and set an example.
Because both workers and employers in these movies are belonging to a discriminated group it will strengthen the credibility of the online videos. The target groups that will be portrayed are: elderly, pregnant women, Muslims, coloured people, lesbians and gays and people with disabilities.